How to choose good domain name. Guideline.

Here's what to look for in a good domain name.

1. A good domain name is relatively short.

   

   A short name -- if you can get it -- is important for several reasons. It is easy to fit into logos, makes a better brand, is more easily recognizable, and is harder to misspell. Some companies have 50-character domain names spelling out their whole company name. That's unwise. Long domain names don't fit in forms, on billboards, or in Google PPC ads. Keep them relatively short.

2. A good domain name is memorable. You remember generic names, such as Art.com and Garden.com. But you also remember more unique names such as Amazon.com, Google.com, and FogDog.com. Putting together strange combinations of words is fun and can be very productive. It helps if it rhymes like FogDog, or repeats sounds such as Google, or is sing-songy like WilsonWeb. Say your prospective domain name out loud to listen to its sounds. See if your tongue gets twisted around any syllables. Whatever your domain name, it should stick in the mind.

3. A good domain name isn't easily confused with others. In their desperation to find a domain name, some grasped at hyphenated names and put \"the\" in front of a word, as in TheStandard.com. The problem is confusion. Trademark laws are designed to prevent customer confusion. If the holder of a similar domain name is first to trademark his combination, it could threaten your domain name, or at least your ability to use it as a brand. Be sure to check with the US Patent and Trademark database or the trademark database for your country. Another consideration is how you'll need to say your domain name over the phone. If you always have to say \"spelled ding-hyphen-doodle.com\" you'll soon wish you'd left out the hyphens. Do your best to find a name that can't be confused.

4. A good domain name is hard to misspell.

5. A good domai n name relates to your business name or core business. It's best if your domain name can be guessed from your company name. But in your search for a domain name, don't give up if you can't find the domain for your exact business name. Find functional names, names that describe your uniqueness, names that express an emotion or attitude. 6. A good domain name sounds solid to your target audience. If possible, get a .com domain or the domain that has the most
   respect in your country. You can get a .biz or .info, or .cc, .ws, .tv, and .to. (The latter are the country top level domains of the small nations of Cocos (Keeling) Islands, (Western) Samoa, Tuvalu, and Tonga, respectively). The problem is that the general public, in the US anyway, is accustomed to .com, or maybe .net (though .net and .org aren't nearly as well regarded).

Final remark

Do not get discouraged if your current domain doesn’t have all these characteristics; or if you can’t find one that does. These are just factors that you should consider when evaluating domain names.

There are plenty of examples of popular websites with domain names that lack in one or two points covered on the list. Just make sure that your domain has most of the characteristics and you should be fine.